Never before has the realm of healthcare faced greater challenges than now. The last two decades have witnessed great changes in both public and private healthcare sectors in several countries, driven by needs, demands and investments.
Traditional facility-based providers have been compelled to keep pace with rapid advances in medical knowledge, emerging technology, secure patient information management and nsurers’ reimbursement criteria. New trends in care delivery have emerged in an increasingly competitive environment, with the overarching objectives of winning customer loyalty and achieving commercial success. The achieving of real world benefits and enablement of sustainable outcomes are often overlooked.
